Friday, March 25, 2011

Grape of Youth

Wine has always been well loved, it has been around for almost as long as recorded history after all.  The iconic drink though has become unusually popular with the younger generation lately.  This increase in people younger than 30 enjoying expensive or aged wine is partly because of the acceptance of food culture in their age group.  With an enjoyment of fine food naturally comes a want to enjoy fine wine, and the wine industry has flourished because of it. 

                This shift in young culture toward more refined things could do more good than just help the wine industry financially.  This could be used as a building block for stronger relationships between younger and older people, a shared interest that could lead to better understanding of each other.  Wine accessories could make the perfect conversation starter.  Of course it is hardly surprising that young and old people alike enjoy good food and fine wine, who doesn’t?  Through good aged wine bonds could be formed across the generations, or across the globe; even if some of the people enjoying the wine are younger than the wine. Logically more friends are better, especially ones who have experienced different things.

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